Commercial Treatment and Tchart
Overview:
This commercial is lighthearted and a scenario type of commercial. It starts with a cashier at the desk typing away. Then a tween age girl and her mom walk into the store. The cashier welcomes them in and goes around the counter to shake hands. They have a conversation about what the girl needs. They figured out what needed to be going on, and they got to the fitting area. There is a time skip of about 1-1.5 hours. Then the cashier comes out with the 10-12th shoe for the girl to try on. She puts them on and feels great in them. So they go back to the counter and purchase everything that is needed with the shoes. Then they wave goodbye and the cashier goes back to the keyboard and computer.
Obstacles:
The obstacles of the commercial are achievable to get around. We need three actors, one in their 20s, one like a tween age, and a middle age woman. We also need props of a keyboard and pointe shoes for the girl to wear. The location will be at the store’s location. The tween-year-old girl will need to be a dancer so that the actor knows what their doing is correct. The pointe shoes will need to be to the dancer’s needs, such as what brand and size. But with the right crew of people, we can resolve these small obstacles.
Video:
Audio:
A cashier behind the counter working on things behind the counter. An over-the-shoulder shot looking at the door.
A girl about 11-13-year-old girl with her mom walks into the building. The camera stays where it is over the shoulder.
The cashier goes around the counter to meet the mom and daughter and to shake hands with the mom.
The camera is to the side around shoulder level of the mom and cashier.
The camera angle changes to a headshot of the mom explaining why their there.
The camera turns to the cashier speaking
Camera back to the mom
Back to the cashier
Time skip about 1.5 hours.
The cashier comes out of the back with the 10th pair of shoes for the girl to try on.
The camera turns to the girl’s feet as she puts the shoes on. The camera moves up the girl as she stands up.
She walks over to the bar and puts her feet in first position. She rolls up on Pointe. The camera starts at her feet and rolls up with her feet and zooms out a bit to a full shot.
The girl looks through the mirror to the cashier to talk to her. Over-the-shoulder shot on the opposite side.
The camera focuses on the cashier as she talks.
The mom gets up excited and walks over to the counter, ready to pay. The Camera follows the mom at shoulder height.
They all walk over the counter with the daughter so happy. The camera is in between the cashier and mom on top of the counter.
The mom looks at the cashier in shock
The mom closes her mouth and pays for the shoes.
They wave goodbye and the camera turns to be behind the cashier the same as the beginning.
*sounds of keyboard clicking and clacking*
*Sound of the bell on the door when it opens and footsteps*
Cashier: Hi! Welcome to Dance City! What can I get ya’ll?
Mom: Um, my daughter needs pointe shoes… we were told to come here and ask for them.
Cashier: Ok! I can do that, I’m guessing it’s her first pair?
Mom: yes it is, how long will this take, I have a meeting in about an hour.
Cashier: Not that long, I promise.
Cashier: Why don’t you try these?
*Squiky feet walking to bar*
Girl: I like these and I think they look good on me too!
Cashier: They do look good on you and are holding you up well!
Cashier: Let’s get you out of here and payout.
Cashier: Your total is $126.89!
Cashier: Yes I know that it’s a lot more than expected.